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2024 Specialty Acts & Personalities

Cowboy Kenny's Steel Rodeo

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Steel Rodeo is an Oklahoma based company owned by Freestyle Motocross professional and legend, Cowboy Kenny Bartram. Kenny Bartram brings his years of expertise and professionalism, along with other top riders in the industry, to put on action-packed Show!

The Misfit Cowboy - Brian Patton

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There is a cowboy in Louisiana who likes to saddle up and go for a ride, but it is not on a horse. We would like to introduce you to the Misfit Cowboy.

“Just in that six or seven-minute time period I have doing my specialty act-- one, I can make them forget about their daily problems. They come to the rodeo and just have a good time.”

Brian Patton has a passion for making people smile, and he does just that when he makes his way into the arena as the Misfit Cowboy.

He has bridled a Brahman named Django. His entrance act sparks quite the reaction from those in the stands. He has also lasso’d a longhorn that he ropes and rides. That would be Roscoe.

“We’ll come out, and I’ll put Roscoe on a pedestal, a little 2x2 box, and we’ll do some pistol spinning, fire some Colt 45’s off. You know just make a lot of noise, little smoke,” Patton states. “I guess the main selling point of Roscoe is what I do is I put him on the roof of my forty-foot trailer.”

Powder River Rodeo

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Once again this year world-class livestock will be provided by Hank and Lori Franzen of Powder River Rodeo and D&H Cattle Company. They will bring NFR bucking stock to challenge our cowboy athletes. The Black Hills Roundup has a 34 year relationship with Powder River, and we truly value them as partners.

Rodeo Announcer Steve Goedert

Steve Goedert returns to the Black Hills Roundup in 2024. “I can’t tell you what an absolute honor it is to be a part of this rodeo. If you announce rodeo and you think of the 4th of July, there are few places you’d rather be than Belle Fourche," says Goedert.

Steve is a former United States Marine and graduate of CSU Chico with a degree in Ag Business, Steve has always had a passion for ranching. Raised in a ranching community and following in his Grandfather's footsteps, he knew he wanted to be an auctioneer at an early age. Steve has spent most of his life in sale barns and working cattle. Steve performs multiple sales a week for Beaverhead Livestock Auction and Montana Livestock Auction Company.

Steve resides in Southwest Montana with his wife and three children.

Professional Rodeo Announcer Andy Seiler

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Professional Rodeo Announcer Andy Seiler has never met a stranger. His passion and love for the sport of rodeo combined with his broadcast journalism degree make his career choice as a rodeo announcer a winning combination. Seiler has announced all over the country in the Professional Rodeo Cowboys Association (PRCA) and has been called “an up-and-coming voice for professional rodeo,” by Boyd Polhamus. “I have always enjoyed talking to people and discussing everything rodeo,” Andy explains. “I just never knew that the years of roping the dummy and working to be a champion translate later in life in trying to give contestants and fans alike that same winning feeling.”

Andy’s first-hand knowledge and experience will keep your crowd tuning into the action to see what exciting development will unfold next. A former National High School Finals Champion Team Roper and a three-time qualifier to the College National Finals Rodeo, Andy has been able to win at multiple levels and now enjoys describing the joy of victory and the heartbreak of defeat to rodeo spectators nationwide. “I truly enjoy being a part of an industry that embodies an American icon that is the cowboy,” Seiler says. “I grew up on a farm, loving the honesty, toughness, and the integrity that comes with the ranching and farming way of life and today’s contestants keep that tradition of yesterday alive.”

The announcer of the rodeo is essential in making sure fans are not only informed, but that they are enjoying their time spent in a family-safe environment. Seiler is a husband and a father who knows the importance of telling the tale for all ages and generations to enjoy, because a repeat customer is a winner for everyone. If you are looking to ways to make your event grow into the future, make sure you have a commentator who knows what the future of your event can be. Former NIRA Commissioner John Smith said, “I honestly believe Andy will be one of the best recognized announcers in the sport of rodeo.” Andy Seiler is willing and able to make sure that his talents and resume match up to the needs of your next event.

Platinum Sound & Effects

Wil Moorhead - PRCA Music Director

Wil Moorhead grew up on the production side of rodeo and has been a Music Director for well over a decade. He brings experience of event production from 2 separate NCAA institutions as well as audio production experience for the SEC Network and ESPN. Now a resident of north Texas, Wil is easily the most over-educated contract personnel member in the PRCA, where he celebrates being one of the first carded Music Directors in the association since 2016. He owns not only a bachelor’s degree from Auburn University, but also a Doctorate of Veterinary Medicine from Mississippi State University. Despite this education, Wil believes his true calling is in rodeo production and he has chosen to spend much of his time traveling with his wife, Angela, and their 3 dogs to work at rodeos around the country. When not on the road, Moorhead owns and operates FLEXX Animal Chiropractic while also producing and editing video content for rodeo productions around the country including major events like the Dixie National in Jackson, Mississippi and the Ogden Pioneer Days Rodeo in Utah. Wil has had the honor of being selected as the music director for two separate PRCA Circuit Finals events at the RAM Southeastern Circuit Finals in 2019 and the RAM Texas Circuit Finals Rodeo in 2023. He joins the Black Hills Roundup for the first time in 2024!

RodeoReady Official PRCA Photographer

Clay Guardipee, a Montana native who now hangs his hat in Mitchell, South Dakota, is a three-time NFR Photographer. He joined the PRCA in 2019. When he's not photographing rodeos, he can be found doing family, senior, engagement and wedding sessions. In 2021, Clay was nominated in the Top 5 for PRCA Photographer of the Year. Clay is the owner of RodeoReady which features photography and Native American beadwork. Visit www.rodeoreadyshop.com for more information.

LIVE VIDEO REPLAYS - Frost View Productions

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This year at the Black Hills Roundup we welcome Frost View Productions! They specialize in creating the WOW factor through live feeds and instant replays! Bringing you a close-up view of the action on their large LED video board.

FrostView Productions is a family-owned and operated business located in central Iowa. From the youngest family member to the oldest, everyone pitches in to make sure everything is just right.

And sponsors, don’t miss this chance to have your business displayed in grand style to the thousands of fans who annually attend!
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