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2024 Personalities & Specialty Acts

Championship Pro Rodeo

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Championship Pro Rodeo is proudly bringing you the championship legacy that is PRCA Prorodeo like never seen before! With dedication to bringing rodeo fans action-packed, non-stop, rodeo entertainment that will leave you wanting more... the new and improved Championship Pro Rodeo will bring fans to the edge of their seat. Championship prides themselves on working with the best cowboys in the game to bring you animal athletes that they love to compete on. Not only is Championship Pro Rodeo one of the elite rodeo producers in the Great Lakes Circuit, but their superb award-winning stock has been featured far and wide from coast to coast as well as 14 animals selected in 2023 to the super bowl of rodeo - the Wrangler National Finals Rodeo. America is alive and well and we aim to bring you a little piece of the wild west- so hang on tight because it's gonna be a wild ride!

Cowboy Kenny's Steel Rodeo

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Steel Rodeo is an Oklahoma based company owned by Freestyle Motocross professional and legend, Cowboy Kenny Bartram. Kenny Bartram brings his years of expertise and professionalism, along with other top riders in the industry, to put on action-packed Show!

The Misfit Cowboy - Brian Patton

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There is a cowboy in Louisiana who likes to saddle up and go for a ride, but it is not on a horse. We would like to introduce you to the Misfit Cowboy.

“Just in that six or seven-minute time period I have doing my specialty act-- one, I can make them forget about their daily problems. They come to the rodeo and just have a good time.”

Brian Patton has a passion for making people smile, and he does just that when he makes his way into the arena as the Misfit Cowboy.

He has bridled a Brahman named Django. His entrance act sparks quite the reaction from those in the stands. He has also lasso’d a longhorn that he ropes and rides. That would be Roscoe.

“We’ll come out, and I’ll put Roscoe on a pedestal, a little 2x2 box, and we’ll do some pistol spinning, fire some Colt 45’s off. You know just make a lot of noise, little smoke,” Patton states. “I guess the main selling point of Roscoe is what I do is I put him on the roof of my forty-foot trailer.”

Rodeo Announcer Steve Goedert

Steve Goedert returns to the Black Hills Roundup in 2024. “I can’t tell you what an absolute honor it is to be a part of this rodeo. If you announce rodeo and you think of the 4th of July, there are few places you’d rather be than Belle Fourche," says Goedert.

Steve is a former United States Marine and graduate of CSU Chico with a degree in Ag Business, Steve has always had a passion for ranching. Raised in a ranching community and following in his Grandfather's footsteps, he knew he wanted to be an auctioneer at an early age. Steve has spent most of his life in sale barns and working cattle. Steve performs multiple sales a week for Beaverhead Livestock Auction and Montana Livestock Auction Company.

Steve resides in Southwest Montana with his wife and three children.

Professional Rodeo Announcer Andy Seiler

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Professional Rodeo Announcer Andy Seiler has never met a stranger. His passion and love for the sport of rodeo combined with his broadcast journalism degree make his career choice as a rodeo announcer a winning combination. Seiler has announced all over the country in the Professional Rodeo Cowboys Association (PRCA) and has been called “an up-and-coming voice for professional rodeo,” by Boyd Polhamus. “I have always enjoyed talking to people and discussing everything rodeo,” Andy explains. “I just never knew that the years of roping the dummy and working to be a champion translate later in life in trying to give contestants and fans alike that same winning feeling.”

Andy’s first-hand knowledge and experience will keep your crowd tuning into the action to see what exciting development will unfold next. A former National High School Finals Champion Team Roper and a three-time qualifier to the College National Finals Rodeo, Andy has been able to win at multiple levels and now enjoys describing the joy of victory and the heartbreak of defeat to rodeo spectators nationwide. “I truly enjoy being a part of an industry that embodies an American icon that is the cowboy,” Seiler says. “I grew up on a farm, loving the honesty, toughness, and the integrity that comes with the ranching and farming way of life and today’s contestants keep that tradition of yesterday alive.”

The announcer of the rodeo is essential in making sure fans are not only informed, but that they are enjoying their time spent in a family-safe environment. Seiler is a husband and a father who knows the importance of telling the tale for all ages and generations to enjoy, because a repeat customer is a winner for everyone. If you are looking to ways to make your event grow into the future, make sure you have a commentator who knows what the future of your event can be. Former NIRA Commissioner John Smith said, “I honestly believe Andy will be one of the best recognized announcers in the sport of rodeo.” Andy Seiler is willing and able to make sure that his talents and resume match up to the needs of your next event.

Platinum Sound & Effects

Wil Moorhead - PRCA Music Director

Wil Moorhead grew up on the production side of rodeo and has been a Music Director for well over a decade. He brings experience of event production from 2 separate NCAA institutions as well as audio production experience for the SEC Network and ESPN. Now a resident of north Texas, Wil is easily the most over-educated contract personnel member in the PRCA, where he celebrates being one of the first carded Music Directors in the association since 2016. He owns not only a bachelor’s degree from Auburn University, but also a Doctorate of Veterinary Medicine from Mississippi State University. Despite this education, Wil believes his true calling is in rodeo production and he has chosen to spend much of his time traveling with his wife, Angela, and their 3 dogs to work at rodeos around the country. When not on the road, Moorhead owns and operates FLEXX Animal Chiropractic while also producing and editing video content for rodeo productions around the country including major events like the Dixie National in Jackson, Mississippi and the Ogden Pioneer Days Rodeo in Utah. Wil has had the honor of being selected as the music director for two separate PRCA Circuit Finals events at the RAM Southeastern Circuit Finals in 2019 and the RAM Texas Circuit Finals Rodeo in 2023. He joins the Black Hills Roundup for the first time in 2024!

Jessi Jane Fieldgrove - Rodeo Secretary

Jessi Fieldgrove is a Wyoming native, raised on a cattle ranch outside
of Clearmont, WY. There she participated in 4-H and was a three-sport
athlete, later attending Dickinson
State University on a volleyball scholarship. In 2016 she received a
license as a nail technician and makeup artist, specializing in stage
makeup and photo shoots. When she’s not spending time at rodeo’s, she
works full time in a salon in Sheridan, WY.

Jessi has been around rodeo her entire life but first started her
rodeo profession as a PRCA Timer in 2009, with the Black Hills Roundup
being one of her very first rodeos to work. In 2014 she got selected
to time the WNFR for the first time and is now a 3x WNFR timer. During
her career, Jessi has also been selected to time the RNCFR, Steer
Roping RNCFR, Mountain States Steer Roping Circuit Finals and numerous
Mountain States Circuit Finals. In 2015, Jessi obtained her PRCA
Secretary card and has had the honor of being secretary at the
Mountain States Circuit Finals, Mountain States Steer Roping Circuit
Finals as well as secretary and assistant secretary at the RNCFR in
Kissimmee, FL.

Jessi works hard behind the scenes to ensure flawless, fast paced
rodeo performances. As an independent rodeo secretary, she loves that
she can contribute to the sport of rodeo
by providing efficiency and camaraderie at every rodeo she has had the
privilege to be a part of.

“The Black Hills Roundup has always held a special place in my heart.
I have told the story of Belle Fourche over the 4th of July too many
times to count. Some of my greatest rodeo memories come from there.
There is just nothing like it. I worked the rodeo as a timer for 10
years, my last year being in 2019 where they celebrated the 100th
Anniversary. It’s been 5 years since I’ve been back, and I am so
excited to make new memories as the rodeo secretary.”

RodeoReady Official PRCA Photographer

Clay Guardipee, a Montana native who now hangs his hat in Mitchell, South Dakota, is a three-time NFR Photographer. He joined the PRCA in 2019. When he's not photographing rodeos, he can be found doing family, senior, engagement and wedding sessions. In 2021, Clay was nominated in the Top 5 for PRCA Photographer of the Year. Clay is the owner of RodeoReady which features photography and Native American beadwork. Visit www.rodeoreadyshop.com for more information.

LIVE VIDEO REPLAYS - Frost View Productions

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This year at the Black Hills Roundup we welcome Frost View Productions! They specialize in creating the WOW factor through live feeds and instant replays! Bringing you a close-up view of the action on their large LED video board.

FrostView Productions is a family-owned and operated business located in central Iowa. From the youngest family member to the oldest, everyone pitches in to make sure everything is just right.

And sponsors, don’t miss this chance to have your business displayed in grand style to the thousands of fans who annually attend!
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